What’s your story?

I attended a networking event today and during the introduction period, we were asked to answer the question: “Why do you do what you do?”  I have to say, many people where underwhelming in their statements of why they do what they do.  A few people, however really stood out because they were able to share a piece of their story.  Here are a couple examples:

  • One woman who is an organizer and decluttering expert shared how her father was a hoarder. She talked about how he felt about it and her family’s experience upon his death.  It is that experience that prompted her to start her business and it is that experience that drives her.
  • Another person shared experiences of her clients and how her expertise was able to impact their world.
  • One of the chiropractor’s shared her story of how several years ago, chiropractic care helped her get out of her wheelchair and she’s been pain free and out of the chair ever since.

Some people were animated and excited about answering the question, “why do you do what you do?” The excitement comes across in their story. They all have great mindsets and attitudes about “why they do what they do” and they are able to express it confidently.

Others couldn’t answer the question in the time-frame allotted, some stumbled over their words, while others indicated they do it because that’s what they do.

My point here is this… if you’re an entrepreneur or small business owner and you’re not passionate and/or excited about what you do, and you can’t express it; why should anyone else be excited to be your client?

So, what’s your story?  Why do you do what you do?

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